Logic Design

"Since 2008"

A workplace full of enthusiasts for design, brand strategy, technology, and teamwork. Overcoming challenges is what gets the best from us.

01 — ESSENCE

We are a collaborative, results-focused strategic branding agency

"Full stack Team"

We have an integrated approach that combines multidisciplinary profiles throughout a collaborative process. The continuous interaction between team members allows us to achieve efficient results.

02 — LOCATION

Based in Barcelona

03 — BELIEF

We strongly believe in brand leadership

"Leadership Funnel"

Brands are built through collective dynamics. They are the result of what is intentionally projected and what their audiences perceive. They must constantly reaffirm their vision and demonstrate it through actions, as well as a coherent and consistent system of expression.

04 — THE PROCESS

We have designed a methodology based on efficiency

HUMAN
CENTRIC

DESIGN
FOCUSED

BRAND
DRIVEN

creativity
collaboration
diversity
agility
empathy
test & learn

OpenPilot

coordination
alignment
goal-oriented
team spirit
guardianship
end to end

© OpenPilot 2015

All rights reserved

© OpenPilot 2015

All rights reserved

"Effective Roadmap"

Our unique methodology Open Pilot® is based on the most efficient and collaborative work processes: design thinking, agile and lean startup. We start with defining the main problem or challenge and end with designing solutions. It is an iterative process that allows us to continuously progress through intermediate validations and constant feedback from the target audience.

05 — SERVICES

We use enlightening techniques and models

Innovation & Insights
Qualitative Resarch
Consumer Insights
Customer Journey
Product Pipeline
Retail Experience

Brand Strategy
Brand Launch
Brand Repositioning
Brand Elasticity
Brand Platform
Brand Architecture

Brand Design
Brand Assets
Brand Key Visuals
Corporate Identity
Packaging
Signage

Naming & Narrative
Brand Names
Baselines
Storytelling
Tone of Voice
Copywriting

06 — CLIENTS

Some clients who trust us

07 — RESULTS

Some projects

Defimedica

Branding and multimedia development for a bioprocessing technology distributor.

Sci Bites

Brand name, branding, and design of a digital website for a cancer research e-learning platform.

Lubrizol

Development of product campaigns in the beauty segment - strategic approach, product name, key visual, and communicative activations – targeted tot the B2B audience.

Solti Hope

Branding, web design, motion graphics, digital communication, and social media campaigns for a metastatic breast cancer research study.

Angelini

Communication campaigns, packaging design, and multiple commercial and communication materials for a pharmaceutical company.

Meritene

Creation of the Meritene sub-brand, Reinforced Nutrition, complete meals with high nutritional density for people with swallowing difficulties. Implementation and packaging design, validated with buyers and pharmacists as the main brand prescribers.

Nestlé Infantil

Packaging design for different Nestlé infant nutrition brands in the ranges of baby milk & formula, baby food, and snacks; including buyer research.